Unlock Your Spa's Full Potential
with a Coach Who Knows Success
( and failure ) Inside and Out
And for years, it ran me instead of the other way around.
Now I help estheticians and spa owners build a booked, profitable business that actually supports the life they want.
Start with a conversation
It’s 6:40 on a Tuesday.
Your last client just left.
You’re wiping down the table and doing the math in your head on what came in today.
It’s not enough. Again.
And you’re GOOD at this. Your clients love you. Their skin looks amazing.
So why are there still holes in your schedule or not enough money when you are booked back to back?
I was licensed before I turned 20.
In the late ’90s I opened The Face & Body Spa, and over the next 14 years I grew it seven times.
What got me there wasn’t some marketing strategy.
I understood people.
What makes a client trust you.
What makes her come back.
What makes her say yes to the serum.
What I DIDN’T understand was what was holding ME back.
I micromanaged every single thing.
I never celebrated a win.
We’d get “Best of” and my first thought was, “Okay. We have to win next year.”
From the outside, I was wildly successful. Awards, Interviewed, Celebrated, Mentoring...
But I was always the one holding the business up.
It was supposed to pay for the life I was dreaming of... and instead I spent every day propping it up.
After the tragic loss of my brother, my personal life spiraled, and THAT’S what sent me into therapeutic coaching and hypnotherapy after I had already sold my business.
I wanted to figure out why the inside never matched the outside.
And it changed how I see this whole industry.
Because what fills your book isn’t just marketing.
It’s how you talk to the woman on your table. Whether she trusts you enough to tell you what’s really going on with her skin.
Whether you can recommend the $90 serum without feeling like a pushy salesperson.
Most business coaches skip that part.
I start there.
In 2021 I went back into the treatment room. Opened a spa and won Best New Small Business my 1st year and Best Medium Sized Business the 2nd. Only this time, I did it all differently.
And that’s why I started this Academy. No one should have to struggle like I did.
So when you work with me, you get both.
The business side.
- What I used to grow a 27-person spa.
- Filling your book.
- Retail that actually sells.
- Pricing and timing your services so you’re not working 11-hour days to clear 5K.
The people side.
- How to talk to clients so they trust you, rebook before they leave, and send their sister.
- And the part I wish someone had done for me.
- Building it so your spa supports YOU, not the other way around.
“I’ve taken courses. I bought the marketing templates. I posted every day for three months. Why would this be any different?”
Fair question.
Most of that stuff hands you tactics and leaves you to figure out the rest by yourself.
I look at YOUR spa. Your numbers, your clients, the way you actually talk in your treatment room.
Then we fix what’s really in the way.
Sometimes it’s pricing.
Sometimes it’s the awkward pause every time you mention retail.
This is for you if...
- You call this your career, not a side thing.
- You want to be known as THE person to see in your area.
- You’re making 5, 10, 20K and you know there’s more in it.
- You believe it’s possible, even if you can’t see how yet.
- You can give it 10-20 minutes a day. A lesson on your lunch break, one thing to try that week.
- You stand behind your products and your equipment.
When I’m not working, I’m out to eat somewhere local with my mom and friends... or home with my cats and whichever foster kittens are tearing up the place that month.
For anyone who likes to see the paperwork: almost 150 certifications and counting.
Licensed Esthetician, Reiki Master Teacher, Certified Sound Therapist, 500-hour yoga instructor, trauma-informed therapeutic coach, NLP practitioner and hypnotherapist.
I can’t stop learning, and you get the benefit of that.
Message me.
We’ll start with a conversation about where your spa is right now and where you want it to go.
Book your conversation
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